Google has released many algorithms over the past few years in order to make search results better, more relevant, and timelier to the end user. While this is great news for the end user, those trying to increase their search …
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In our consulting business, we constantly hear the terms “Marketing Automation” and “Email Marketing” used interchangeably, but the fact is, they are not one and the same. Email Marketing is low-cost, personalized and more interactive than direct mail, but it …
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So you’re about to roll out the perfect direct marketing campaign. It’s going to be big. You know this because it’s based on a proven strategy. One that’s snared your company lots of new hot leads, engaged existing customers with …
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As a marketer focused on future growth and profitability, you should keep a close eye on your marketing return on investment (ROI). It can help you determine where to invest your capital and how to adjust your marketing campaigns that …
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Remember back in the old days of direct marketing? You know, before the digital age took over and companies relied exclusively on printed collateral for everything from marketing to billing to shareholder correspondence? If you’re too young to remember, suffice …
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What is this ubiquitous term – “Big Data”? Lately, it seems like we hear it in every conversation that pertains to marketing automation and data hygiene. In reality, Big Data is nothing new. It is already used by a variety …
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A traditional vertical funnel implies that once our leads drop in, gravity is pulling them inexorably towards a sale. In reality (as the graphic below shows), there are a myriad of opportunities at each stage for your visitors to fall …
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Business-to-business marketing lists are not a new phenomenon. Sales and marketing teams have been developing lists of prospective targets for years. These teams can find any target company, title and job function they seek from most traditional list suppliers. And …
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We’re big believers of the A/B Testing theory: Always Be Testing. As marketers, we make a lot of conjectures, but in the end, the only way to know for certain what works and what doesn’t is to test it. This …
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In an increasingly techno-savvy culture, digital marketing — with all of its sexy analytics and buzzworthy buzzwords — has put traditional direct marketing tactics in the corner. But even though budgets have a more diverse pool of marketing channels, these …
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