The United States Post Office (or USPS) is proposing comprehensive changes to its nationwide infrastructure that are designed to save up to $3,000,000,000 per year, according to a press release issued by the organization on September 15.
“I feel there is a serious case to be made for the ongoing importance of the USPS,” said Jim Kennel, president of DMX-Direct. “In fact with less in the mail box; advertisers have an increasing advantage to get attention, to say nothing of the importance of the paper communication medium.”
In the past 5 years, mail volume has declined by more than 43 billion pieces and the trend continues downward. Under the new system, First-Class Mail’s delivery window would increase from 1-3 days to 2-3; on average, customers would no longer receive mail the day after it was mailed. Additionally, 250 processing facilities across the nation are being investigated for possible consolidation or closure, the press release stated.
“While DMX is of course embracing the new communication technologies, to dismantle the USPS or dismiss it as irrelevant is a disservice to our citizens, certainly!” Kennel stated.