Littleton, CO. December, 2011 – DMX Direct, Inc. has been selected by the Johnny Z’s Casino, a Central City gaming venue, to oversee and implement its monthly loyalty program marketing.

DMX will produce Johnny Z’s customer loyalty rewards campaigns, customer reactivation programs and promote special events.

“Understanding the complex nature of our loyalty programs was a key factor in our selection of DMX,” states John Zimpel, Owner of Johnny Z’s Casino and David Esquibel, director of marketing.

“Casino marketing is exacting and requires high energy, where outcome reinforces reputation and reward. We are pleased that this very successful entertainment enterprise has selected DMX for direct marketing,” said Jim Kennel, president of DMX Direct.

Johnny Z’s is a premiere full-service casino located in Central City, Colorado just outside Denver in the majestic Rocky Mountains. For information visit www.johnnyzscasino.com.

DMX Direct, a Denver based company, is a full service direct marketing, communications, and fulfillment company.  Established in 1991, DMX Direct has built a reputation of quality for national and regional business-to-business and business-to-consumer clients. Industries include financial, telecommunications, healthcare, publishing, entertainment, information services, technology, gaming, and higher education. Services include direct mail, e-mail, loyalty marketing, shareholder communications and statement processing, order management and fulfillment, commercial and digital printing, variable data digital printing, data management/hygiene, web design and hosting, plus creative and design. For information visit www.dmx-direct.com.