DMX ANNOUNCES CONTRACT WITH AAA COLORADO

Denver, CO, January 6, 2005 - Direct Marketing Excellence, Inc., dba DMX Direct, Inc., announces the award of a contract with AAA Colorado to provide back office services to support direct marketing. These services include data processing, print production and collateral fulfillment and distribution.

Joe Lesher, VP of AAA Insurance and Membership reports that, “AAA reviewed the capabilities of several direct marketing organizations. We determined that DMX Direct provided the best single source solution for our direct response marketing requirement. We look forward to a long relationship.”

Jim Kennel, president of DMX Direct states, “We are very pleased to be selected by AAA Colorado.  We understand that timely customer communication is critical for our clients in order to establish and maintain their customer relationships. We are very pleased that AAA has selected DMX for this critical function.”

About AAA Colorado

As North America’s largest motoring and leisure travel organization, AAA provides its members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully-tax-paying AAA has been a leader and advocate for the safety and security of all travelers. Please visit  www.aaa.com.

About Direct Marketing Excellence

DMX Direct is a Denver, Colorado based full service direct response marketing company providing outsourcing solutions to support communication, production, distribution and business process outsourcing.  Their services include acquisition, retention, loyalty and reactivation programs, as well as print production, mail and the latest in e-commerce. They have built a reputation, since 1991, for excellent service to both national and regional clients.