Direct Marketing Excellence, Inc., dba DMX Direct, Inc., is pleased to announce an agreement with Golden Gaming, Inc. to provide direct response marketing services supporting the Golden Rewards customer loyalty programs for the Golden Gates, Golden Mardi Gras and Golden Gulch casino properties.

Dave Esquibel, Director of Marketing stated that, “DMX Direct is an extremely valued partner in our marketing efforts.  We have directly benefited from the expertise in direct mail, database marketing, and creative services. They are professional experts at project management and are dependable on meeting deadlines. I highly recommend them!"

“Customer loyalty is the heartbeat of a successful casino," stated Jim Kennel, president of DMX Direct. “We are proud to be part of Golden Gaming’s noteworthy success.  Golden Gaming is great at creating and keeping satisfied patrons.”

About Golden Gaming, Inc.

Golden Gaming, Inc., along with its affiliate Golden Mardi Gras, Inc., operates three divisions: Golden Casino Group, consisting of the Golden Mardi Gras Casino, Golden Gates Casino and Golden Gulch Casino in Black Hawk, Colorado; Golden Tavern Group, Nevada's largest tavern operator with 43 establishments; and Golden Route Operations (G.R.O.), Nevada's third largest slot route operator with more than 2,500 machines in more than 200 locations throughout the state. Golden Tavern Group’s Southern Nevada holdings include the flagship Sierra Gold brand and PT’s Entertainment Group locations divided into three distinct brands; PT’s Gold, PT’s Place and PT’s Pub. Golden Tavern Group operates under several brands in Northern Nevada including Sierra Gold, Sierra Junction, Sparky’s Sports Bar & Grill, and Gold Bar Casino. November 9, 2006 – Golden Gaming, Inc. completed the acquisition of the Pahrump Nugget Hotel & Gambling Hall.

Each location features the exclusive and proprietary Golden Rewards player rewards program to its guests. Established in 2001, Golden Gaming, Inc., and its affiliates employ more than 1,600 team members throughout Nevada and Colorado and continues to position itself as a premier, diversified gaming operator of casinos, taverns and gaming devices.

For more information please visit www.goldengaminginc.com

About DMX Direct, Inc.

Direct Marketing Excellence, Inc., dba DMX Direct, Inc., is a Denver, Colorado-based full service direct response marketing services and fulfillment company providing solutions for communication production, distribution and business process outsourcing.  Established in 1991, DMX-direct has built a reputation by servicing both national and regional B2B and B2C clients. DMX Direct services include direct mail, printing, eCommerce, inquiry / literature inventory and fulfillment, and loyalty programs. DMX Direct mutual fund and shareholder communication services include EDGAR filing, financial printing, statement processing, house-holding, eCommerce, compliance communication direct mail and inquiry / literature inventory and fulfillment.