November, 2007
Lakewood, CO

DMX Direct, Inc. ANNOUNCES AGREEMENT WITH GAMBRO AB

Lakewood, CO, November, 2007 - Direct Marketing Excellence, Inc., dba DMX Direct, Inc., is pleased to announce an agreement with Gambro AB to provide fulfillment services to support sales and product marketing communications. These services include collateral order management, warehousing, shipping, fulfillment and distribution for Gambro’s North, Central and South American regions.

Gambro’s fulfillment solution incorporates the latest release of DMX-OMF, ClickQuery Version 8 order management, fulfillment and warehouse management solution. ClickQuery V.8 enables Gambro’s sales and support team to access and place orders via a secure, web based front end.  User permissions and corresponding business rules for product restrictions and other controls ensure that only approved materials are shipped taking into account import/export regulations by country matched with the country assignment of the user,their divisions or other organizational structure assignments.

Erin Harris, Communication Specialist & Americas Webmaster states: “Our collateral materials require many versions that are continually revised. Our remote employees need fast delivery of important sales support materials. Our internal warehouse operation was not designed to fulfill marketing collateral. I realized that we had to do something to improve our efficiency. After awarding the work to DMX Direct, we arranged training sessions to help our users adapt to our new process. I am pleased to report that the DMX OMF system was so easy to use that we were able to cancel several of the training sessions. With DMX Direct we have eliminated many challenges associated with marketing collateral fulfillment. We are able to track our supplies and report our return on investment more efficiently.”

Jim Kennel, president of DMX Direct states, “We are proud to be chosen by Gambro to satisfy this important requirement in support of their life saving products.  The DMX-OMF order management and fulfillment system combined with our DMX Extreme QC staff provides an ideal solution to leverage Gambro. By enabling dozens of remote users across geography and time zones to immediately access their unique library of materials, the new process speeds their delivery and reduces costs.”

AboutGambro AB
Gambro is a global medical technology company and a leader in developing, manufacturing and supplying products, therapies and services for In-center Care and Self Care hemodialysis, Peritoneal Dialysis, Renal Intensive Care and Hepatic Care.  Gambro was founded in 1964 and has more than 8,000 employees, production facilities in 11 countries, sales subsidiaries in more than 40 and sales in more than 100 countries.

For more information please visit www.gambroamericas.com/

About DMX-direct, Inc.
Direct Marketing Excellence, Inc., dba DMX Direct, Inc., is a Denver, Colorado-based full service direct response marketing services and fulfillment company providing solutions for communication production, distribution and business process outsourcing.  Established in 1991, DMX Direct has built a reputation by servicing both national and regional B2B and B2C clients. DMX Direct services include direct mail, printing, eCommerce, inquiry / literature inventory and fulfillment, and loyalty programs. DMX Direct mutual fund and shareholder communication services include EDGAR filing, financial printing, statement processing, house-holding, eCommerce, compliance communication direct mail and inquiry / literature inventory and fulfillment.  

For more information, please visit www.dmx-direct.com.