May 22, 2009 –
Littleton, Colorado

DMX Direct Invests in Personalized URL (PURL) Technology

Littleton, CO, May 22, 2009 - DMX Direct invests in personalized URL (PURL) technology as a proven way to increase response rates and help their clients achieve higher conversions rates.

PURLs are online communications (web forms) driven by email or variable data printed communications. This technology provides an automated direct response vehicle that generates leads with immediate automated follow up and distribution to the appropriate sale representative.

Clients report that using PURLs shortens the sales cycle, boosts conversion rates, and helps maximize ROI.

PURLs allow DMX clients to:

• Capture data
• Generate and qualify sales leads instantly
• Drive immediate sales
• Utilize an online response vehicle
• Include a refer-a-friend program
• Provide an eFulfillment option
• Measure results

Their clients find that the real value of a DMX PURL is:

• Trackable responses
• Real time reporting
• Interactive communications
• Faster sales cycles
• Higher conversion rates
• Increased revenue

For over 17 years DMX has provided state-of-the-art technology utilized to facilitate highly personal customer communications. The addition of PURL technology further enhances that capability.

Request more information: www.dmx-direct.com/Contact.aspx or call 303-339-9300

About DMX Direct, Inc.
Direct Marketing Excellence, Inc., dba DMX Direct, brings clients closer to their customers by providing 1-to-1 personalized, direct marketing services and communication fulfillment. Our web-based order management and integrated fulfillment tools allow clients to create highly targeted, multi-channel communications while tracking results and managing responses in real time. DMX has a reputation for quality. Services include direct mail, digital print, variable data printing (VDP), print on demand (POD), personalized URL’s (PURLs), internet commerce, loyalty programs, inquiry and literature fulfillment with inventory warehousing. DMX Mutual Fund and Shareholder Communications provide EDGAR filing, financial printing, statement processing, data processing and house-holding, compliance communications and DMX AdvisorNet™, the RIA marketing solution.