June 25, 2009
Denver, CO

DMX-Direct is launching a Personalized URLs (iPURL) program to support fundraising for Inter-Faith Community Services’ “Ready, Set, School!” program.

The ”Ready, Set, School!” program provides back-to-school clothes, shoes, school supplies and backpacks for children whose families cannot afford these basics. “The number of families needing help has increased substantially this year and Inter-Faith is hoping the DMX Direct program will increase donations to match the growing demand,” said Inter-Faith’s Maria Pearson.

As applied to the Ready, Set, School! Campaign, the DMX iPURL program directs each potential donor to his/her unique personal web page – a web page that is automatically generated by the donor’s inquiry, providing more detailed, donor-specific information. That iPURL enables the donor to choose from many options to assist the children.

Since the iPURL program is integrated with the DMX fulfillment and order management system, all of the program’s important information, contributions and donor coordination is securely managed automatically, 24/7. This leverages the Inter-Faith Community Services staff, allowing them to assist more families, more efficiently. At the same time, the iPURL program employs “eReferral Marketing”, allowing donors to notify friends and associates who they believe may be interested in supporting this important charity.

“While our iPURL program was designed to improve customer response communication for our clients in financial services and other industries, it seemed apparent that this technology would prove meaningful for community service, especially in this tight economy,” said Jim Kennel, DMX Direct president.

Interested donors who haven’t already received either a letter or email requesting support; may participate by going to http://helpinterfaith.com.

About DMX Direct, Inc.
Direct Marketing Excellence, Inc., dba DMX Direct, Inc., is a Denver, Colorado-based full service direct response marketing services and fulfillment company providing solutions for communication production, distribution and business process outsourcing.  Established in 1991, DMX Direct has built a reputation by servicing both national and regional B2B and B2C clients. DMX Direct services include direct mail, printing, eCommerce, inquiry / literature inventory and fulfillment, and loyalty programs. DMX Direct mutual fund and shareholder communication services include EDGAR filing, financial printing, statement processing, house-holding, eCommerce, compliance communication direct mail and inquiry/literature inventory and fulfillment. 

For more information, please visit www.dmx-direct.com.