DMX Direct Cross-Media Marketing
Personalized URLs (PURLs)SM
Personalized URLs deliver a relevant, interactive user experience that turns your one-to-one communications into an immediate, automated but personalized dialogue between you and each of your clients, customers, or prospects; thus improving message impact and ROI. Embedded forms, videos and surveys provide interactive communications with your market.
There are two varieties of links in the online world – regular URLs, which most people are familiar with, and Personalized URLs (or PURLs). Regular URLs (sometimes also called General URLs or GURLs) link the user to one specific, static webpage. This page is exactly the same no matter who views it.
On the other hand, a PURL leads a user to a page that is personalized, addressed to the specific user, and is uniquely capable of two way communication with the individual customer.
- Reduces your postage costs via bad address elimination and postal discounts
- Protects your professional image by stripping inappropriate data from address blocks
- Increases your reach rate and decreases waste by standardizing address fields with the latest postal standardization and record hygiene technologies
- Ensures postage rate accuracy by identifying and separating international shipments
- Facilitates customer householding, transaction and product compilation
- Eases your data transfer process by importing data from virtually any format
- Appends complicated databases correctly by parsing all data fields into separate and appropriate components
Data processed by Databert™ is the foundation for improved database marketing, reporting and client communications.
Another primary and critical element that distinguishes DMX-Direct’s Databert™ data cleansing process is the expertise behind the tools. Our Extreme QC approach is applied in every facet of the data hygiene process. Our Information Service Professionals protect the integrity of your data by performing hands on quality checks multiple times during the data hygiene procedures. This ensures that your information is expertly monitored and corrected through the data cleansing process.
By partnering with DMX-Direct and utilizing our Databert™ process you will strengthen your data quality and improve your marketing and compliance communications.
To learn more about the benefits of our Databert™ cleansing process, contact our experienced Client Relation Specialists today.
Direct Marketing Excellence, Inc.
DMX Direct, Inc.
www.dmx-direct.com
303-339-9300
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